Selecting a Geothermal Professional

Selecting the HVAC contractor is the single most important decision a consumer will make when deciding to install a geothermal heat pump system. The design, sizing, and installation of the geothermal system is the most critical part of the process.

All heat pump manufacturers make good products. The difference between success and failure solely falls upon the contractor’s experience, training, and knowledge of how to design and install the ground source heat pump and loop field system. Of course, if the contractor is not providing the closed loop, but rather sub-contracting the loop field to another contractor, such as a well driller, the consumer needs to make sure both companies have the necessary experience, training, and knowledge of design and installation.

Consumers would be wise to make decisions based on the contractor’s information — such as references, testimonials, experience, and expertise in the geothermal field — versus buying because of the brand name of a heat pump. All geothermal heat pumps that are designed for closed loop applications will work in Wisconsin’s climate. It comes down to the sizing, design, and installation of that geothermal heat pump and loop field that determines whether the consumer will save energy, save money, reduce emissions, and reap all the great benefits of geothermal technology.

For more information about finding your professional installer, download our checklist:  How to Choose a Quality Geothermal Contractor (pdf) checklist.

Master Geothermal Installers


For Homeowners, Building Owners, Cooperatives, and Utilities

When a contractor holds the Master Geothermal Installer designation, it means they’ve met documented experience standards, completed formal training, passed a rigorous exam, and committed to WGA's Code of Ethics.

It’s the clearest signal available in Wisconsin that you’re working with a qualified geothermal professional — and a meaningful protection in a state that has no licensing requirements for this work.

Code of Ethics

All Master Geothermal Installer designation holders — and all WGA members — commit to the following standards:

  • Be just and fair to all customers
  • Be forthright in communications and state all contract terms and warranties clearly in writing
  • Strive to fulfill all promises for delivery, installation, warranties, and service
  • Conduct themselves professionally at all times
  • Strive to improve operations and consider new technologies for the greatest benefit to the customer
  • Place the customer’s benefit before profit, and decline work that would do an injustice to the customer or the profession
  • Make every effort to promptly resolve any cause of dissatisfaction

Click here to see the full Code of Ethics.

To become a Master Geothermal Installer, click HERE.  


Wisconsin Geothermal Association

P.O. Box 833  |  Germantown, WI 53022-0833

(888) 782-6815  |   info@wisgeo.org


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